Entrepreneurs and business owners are known to be workaholics who spend most of their time at a desk or huddled over a laptop. This is usually a sign of hustling and money making. But, sometimes its great to just look up and venture into the world around you. Buy a plane ticket, grab your carry on, and go. And guess, what? You can even consider it a part of your work! Because, you are bound to discover things about people, places, and yourself that can be brought back and applied to your business ventures. Here are a few ways traveling can impact your business.

Turn Strangers into Friends

Traveling, especially alone is an incredible opportunity to meet new people. Unless you’re selling to robots, refining your human interaction and learning to turn strangers into friends, partners, or customers is one of the strongest skills you can possess. We’re so often surrounded by the same people. Even if your an avid convention goer, you’ll encounter people very much like yourself or your business circle. Traveling open you to a world of varied personalities, life stories, and potential to grow as an individual. Some of these strangers are even your perfect target customer. But, how would you ever find out? It all starts with a hello and a handshake.

Competitive Edge with Cultural Awareness

Diving deeper into an awareness of human capital is learning about other cultures. If you’re planning to take your business international or even spread it through all of the U.S., it’s crucial to understand what makes other cultures purchase or pass. Expanding your customer base is not only about who the customer is but what inspires them to buy.

And, it’s not all about selling. You may find the ideal business partner, marketer, creator, or investor. Again, these opportunities don’t just appear. You have to seek them out.

Industry Insight

Even if you believe your business to be the most unique in the universe, it’s likely it has been done, to some degree, by someone else. Don’t scuff and assume you know better and don’t ignore because they’re not your direct competitor. Look what works form them and why. Some countries are extremely advanced in their technology. Is there a software or tool someone in Switzerland is using that will rattle the industry. Don’t be the last to find out. Chef’s get their inspiration to create new dishes by combining what they know with what they discover around the globe. Your business will only grow if you do.