You can probably picture any well-known business’s logo as you hear its name. Tide, Nike, Gatorade; all large corporations, but memorable and identifiable on the shelves.
Having a logo for a business that sells a product is especially important, but service companies should have one as well. Even if you’re not looking to expand globally or even across your given country, logos still come with perks.
Distinguishing yourself from the competition
Many companies within a single industry share similar logos. While it may identify what your business does, how are customers supposed to know the difference between you and your competition down the road? Your unique logo should resonate with only your specific company.
Bring in new customers
This is extremely important for companies that require packaging to make sales. Many times when shopping, it’s not the product itself that draws you in, but the package design. Most likely your logo will be a large part of the design, therefore it should be very distinct.
It says a lot about a company
Just like the way you dress at a business meeting gives off an impression, a logo design gives off an impression to the customer. Color choice, shapes, words, and theme are all major points of emphasis. If your product is targeting kids, a more colorful approach may be more successful. If you’re in the finance industry, a more rigid logo will resonate better with clients.
Logos are used everywhere
You use your logo to advertise, sponsor, launch campaigns, package, etc. You can put it on a T-shirt, a letter head, or even make up some funky hats.
The more unique, memorable, and identifiable it is, the more success you’ll have with using it. Performing market research before beginning the design process is a must. Hiring a professional to design your logo is a great idea. In the long run, it will prove very beneficial for your company.