Rebranding shouldn’t happen often. Maybe once or twice in a brand’s lifespan. But, when it does happen, it should be subtle yet impactful. Here’s how to pull off a re-brand.
Re-Brand Business Plan
Sometimes, rebranding is the result of new ownership or a change in partnership, mergers and other acquisitions. This requires hitting the business plan and seeing what stays and what goes. Beydon a change in color palette or logo, a rebranding that happens under these circumstances often requires an entirely new business plan.
Other reasons rebranding is the right move, is when something just isn’t working. The vision is off, the marketing isn’t targetted appropriately, or it may be time for a repositioning. Whatever it is that has you feeling like it’s time for a new angle, call in the professionals.
Outsourcing your needs to those who are skilled and experienced will help you reach goals sooner. You can’t possibly do it all yourself or even within your business. Outsourcing what you do not know how to do is the key to efficiency in business.
Make Sure You Can Afford the Change
Don’t know exactly where to start with your re-brand business plan?
Start with cash. When in doubt, check your bank account.
There are a thousand one-liners to keep in your back pocket to remind you to spend wisely on your re-branding. It’s not so fun having a shiny new logo and no capital left. Create a budget and stick to it.
Refine Your Brand Identity
It’s important to recognize what it is you’re shifting between the original and the re-brand. And, why you’re not with others. Change is good, but too much can cost you your business.
Unsure of what your new brand needs? We can help set up a business plan to weed through the how’s and who’s. Call or email today for a free consultation.