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Kickstarter is a company name thrown around in many start up business ventures. In the simplest terms, Kickstarter is a fundraising platform for projects. The projects found on the site can be just about anything they meet integrity standards. Whether you wish to create a film, app, board game, or totally new concept, Kickstarter might be a good first move.
Creating a Kickstarter page is easy. You need to create a video and description to explain your story, come up with rewards for your backers, and keep your supporters in the loop as you progress.
Telling your story truthfully and appropriately is important to gain backers. You should explain who you are, what you plan on making, how you plan on making it, what your budget is, what the money you raise is being used for, and how important this project is to you. Your page needs to convince the backers that you’re serious about your project.
Rewards are one of the incentives you give to people to back you. You’re not allowed to offer financial rewards or any equity in your project. Instead consider giving them a copy of your work or something custom-made. You should check out the specifics on shipping dates, means of shipping, and reward limitations before offering any up!
Lastly, and most importantly, the funding model of Kickstarter is an all-or-nothing deal. Creators ask for a certain amount of money, and if they’re unable to raise that money, no backers will be charged at all. This happens because if the full budget isn’t raised, it’s unlikely the creator will finish the project. This leaves the creator with half finished work, and the backer out of money.
If you need help estimating your budget and time restraints, experienced creators answer questions here. There are also tons of ways to promote your fundraising page. Consider using social media platforms, hosting events, get it published, and use Kickstarter promotional resources.
It’s important to go into this venture with a plan. Backers are somewhat like investors and want the details before they spend their money on your. Write out a business plan, have a schedule, and be ready to disclose a ton of information.