A business plan is perhaps the most important tool when it comes to startups and expansions. It is not only of major strategic importance for entrepreneurs but is also the key factor in the decision making process of venture capitalists and banks when deciding upon loans. A business plan is what you will derive everything from, including elevator pitches, legal frameworks, and contracts. It needs to be the right foundation that can support you throughout your startup journey, and only a quality business plan can overcome the barriers along the way for your business idea to be successfully realized. One can easily say that a business plan can make or break your business, so you want to make sure it is not just good, but great. This is why it is a good idea to hire a business plan writer as an external expert who can add a fresh and objective angle in forming your idea into an attractive proposal.
Although there are no guarantees in life nor in business, here are the 5 qualities of a business plan writer that you cannot afford to miss upon and that you need to spot in his or her previous work or portfolio.
You are the one who knows the most about your project. So, naturally, an outsider can never get into that many details. However, you need to make sure that you hire someone who will be patient and devoted to reaching this depth with you so he or she can transfer the core value of your idea at its best and do it right.
- Knows the audience
You can have an amazing idea that has no chance at unfolding simply because you presented it to the wrong people. For example, you may want to show how IoT can enhance everyday lives with smart technology, yet your plan speaks in technological terms that ordinary people whose lives should benefit from it cannot understand. Similarly, when it comes to highly specialized fields, the plan needs to address knowledgeable critics in a straightforward manner. Effective communication is key in addressing the target market.
- Balance of knowledge and storytelling
We all know how business plans are formatted, and anyone who doesn’t can easily ask Google. However, writing is an art that can be perfected. Not all of us are Hemingway, and people who use words as a tool have a valuable gift. After all, words have had immense power throughout history. We all know that Tesla invented the electrical age, but if you went back in time to read his papers, would you be able to see the potential?
- Ahead of the competition
When the modern world is abundant with innovation, it can be a challenge to invent something that doesn’t exist. Most likely, you are bringing a product or service to fulfill a need better than what already exists in the market. Your business plan needs to reflect this as similar projects will have similar business plans. The job of a business plan writer is to make your business plan stand out from the competition.
- Related Experience
Usually, you would want a business plan writer with the experience in your industry to ensure that all the facts and numbers will be realistic. There can be exceptions depending on the project itself as different backgrounds can often bring new perspectives, but it ultimately comes down to experience. Experience, more than anything else, is what can bring it all together.
A skilled business plan writer can do a lot for you, but the value lies in the idea itself. If your project brings value to the world, a good business plan writer will make this so obvious that your target audience will not miss this fact. If that’s not the case, the writer can only use the persuasive tool of the written word, but ultimately it is your project that speaks for itself. And when in written form, its power will be magnified by a skilled, professional, and experienced business plan writer.